Home Business Ideas and Opportunities

Archive | Blog

16.75 Powerful Content Marketing Secrets (That Drive Unstoppable Traffic!)

Today we’ll cover 16.75 content marketing secrets of driving targeted, lucrative traffic to your blogs and websites. And while no single method will provide an avalanche of traffic, combining your favorites can result in unstoppable traffic keeping you in profit, indefinitely.

16.75 Powerful Content Marketing Secrets (That Drive Unstoppable Traffic!)

Below you’ll discover how to get major bloggers and influencers to gladly share your posts, how to piggy back off the best content on the internet, how to make your content interactive to garner more traffic and a whole lot more.

Let’s get started:

1: How to get bloggers (big and small) to share your blog posts with their readers

This is so easy, yet few bloggers take the time.

And the benefits are two-fold: First, you will likely get extra traffic – maybe even LOTS of extra traffic. And second, it’s a great way to begin building relationships with other bloggers.

Here’s how it works:

Choose a topic for your next blog post. Now search out other content related to the post you’re writing. It could be articles, podcasts, infographics, blog posts, videos, etc., as long as it directly relates to what you’re writing about.

Not sure how to find the best content? Use a tool like Buzzsumo to locate the highest shared content for your keyword.

Get in touch with these content creators right away. Let them know you’re working on a post and you’re going to include a reference to their work.

Ask if they would like to see the post when you’re done. Be friendly and keep your messages fairly short and straight to the point. If you want to gush a little bit about how you love their (blog, videos, products, etc.) go ahead.

When your post is published, let them know they’re featured in your newly published content. Even if they didn’t reply to your first email, let them know. Maybe they were just busy.

If they like your content, many of them will share it with their readers and social media. Be sure to THANK THEM profusely when they do this.

2: Offer bribes in exchange for social media shares

When you create a new piece of content, create what you might think of as a bonus, too. It could be an infographic, a resource list, a pdf of the article, the biggest, baddest and best technique of all, etc.

Sign up for a Pay with a Tweet service and create a new campaign. Integrate the campaign button or campaign link into your content page. Feature it prominently, and talk up the benefits of what they will receive in exchange for a simple share on social media.

3: Optimize Your Facebook Posts

Things to know…

– Run tests to see what types of posts, headlines and images your audience prefers.

– Avoid clickbait headlines, as these will hurt your new feed rank.

– Definitely use hashtags whenever appropriate, since they increase interactions by 60%.

– When appropriate, use a question to get 100% more comments than non-question posts (Source: KISSMetrics)

– Link titles should have less than 100 characters

– Publish between 5pm and 1am for the most interactions (Source: TrackMaven)

– Engage with photos because 93% of the most engaged posts contain photos

– Use videos as well for even more engagement

– The most engaging length for a Facebook post? Is between 50 and 99 characters. (Source: Simply Measured)

– Posts with emoticons receive 33% more comments and are shared 33% more often. (Source: AMEX Open Forum)

– Saturday and Sunday posts have much higher average engagement (Source: TrackMaven)

4: Join Facebook Groups

Facebook groups are an excellent way to connect with people interested in just about any topic – including yours.

In Facebook groups you can really get to know your audience, and eventually promote your content. Here’s how:

Create a list of keywords that best describe your niche.

Enter each keyword or phrase into the search field, click search and click on ‘groups.’

Join the groups that look the most promising, but don’t share your content right away. Read the rules, participate in the conversations, help others and answer questions.

When someone asks a question that your content can answer, then share your content.

Or share your content as updates, asking the group for feedback.

5: Share your content on LinkedIn (Maybe)

This one depends – can you find your target market on LinkedIn? If so, this is a great place to share great stuff, keeping a few things in mind:

Many LinkedIn groups are nothing more than spam groups. In other words, everyone is shouting, “Look at me!” But no one is listening.

You’ve got to find relevant groups with lots of activity and very strict anti-spam rules. Try different keyword variations, and use group filters in the search settings. As you gain experience searching, you’ll get better at finding the right groups.

Once you’re in a group, read the rules and see how people interact. Help others, like, comment and ask questions that move conversations forward. Do this for a few weeks before sharing.

Remember, you’ve got to give first if you want to receive.

When it’s time to share, ask for comments and feedback, opinions, questions, etc.

The main goal of LinkedIn is to build your network. It’s entirely possibly you could meet someone who has a list of buyers who would love your product. It’s also possible you’ll meet your next joint venture partner, or your next $10,000 client.

But you do need some patience and the willingness to be in it for the long haul, helping others and initially expecting nothing in return.

6: Sending traffic from LinkedIn to your blog

Is your audience on LinkedIn? Then every time you write a new blog post, also write a 300-400 word teaser post for LinkedIn.

This post will give the gist of what your blogpost is about and provide a link back to your blog so they can read the entire post there.

Remember to use teaser bullets demonstrating what they will discover when they read your blog post, as well as a direct call to action to go read the post.

7: Get 10,000 new Instagram Followers

The more followers you have, the more traffic you can potentially drive to your blog, your website, your offers, etc.

And it’s easy to get followers if you have some time to invest.

NOTE: Instagram makes you do this manually, so when you have spare time, here’s how to do it:

Open Instagram, tap on the search icon, select ‘tags,’ and search the hashtag associated with your topic.

Choose a photo and start following the account. Like their most recent three photos.

Soon you will see people following you back.

8: Get More Shares (and traffic) With Interactive Content

People love to discover more about themselves, what their spirit animal is, what their personality says about them and so forth. This is why for decades the Cosmopolitan Magazine Quiz has been one of the favorite features of the entire magazine.

It’s also why you can use simple quizzes to drive more interaction and more shares from your readers.

Here’s how:

Register for a free account at apester.com.

Click ‘create new’ and select the type of content you would like to create – polls, quizzes, personality, video or countdown.

Add your questions and mark the right questions.

Press ‘publish’ and install the Apester plugin to your WordPress site.

Copy the code and insert it on your website, wherever you want it to be.

9: Run a Contest

Offering a contest on social media is a great way to get lots of engagement, traffic and new subscribers.

But be careful – you’ve got to tailor your prize to the audience you seek. Otherwise you’ll end up with a ton of subscribers who care nothing about your niche, your blog or your products.

For example, don’t offer a free electronic device (as so many do) unless it’s 100% directly related to your niche.

If your niche is gardening, offer a big selection of free bulbs or your latest book on growing vegetables.

If your niche is online marketing, offer free access to your latest marketing course to bring in super targeted leads, and so forth.

Here’s how to set up a contest:

Sign up at Rafflecopter to launch and manage your giveaway.

Click ‘new giveaway.’ Put in the prize(s) your winner(s) will receive.

Choose how people can enter to win the prize. Subscribing to your newsletter? Tweeting about the contest? Etc.

Set points for each method. The more points they get, the better their chances of winning.

Choose a start and end date and click ‘preview and install.’

Either embed the contest to your website or run it on your Facebook page.

Want to have even more options? Upgrade to the premium version.

10: Use other people’s great content to drive traffic to your site

This is a great technique on several levels. First, you’re sharing relevant, timely content via social media, so your followers and fans benefit.

The person whose content you are sharing will see you’re sharing their stuff, which can help build relationships with these marketers.

In the process you can actually drive traffic to your own content as well. Here’s how:

Find articles and posts related to your newly published post. You can use Google Alerts, Mention, or simply do a Google search for new content on the topic.

When you find an article your audience will likely enjoy, use Sniply to share it via your social channels.

To do this: Go to Sniply and register for a free account. Insert the article’s link and click ‘create snip.’

Then customize the call to action that visitors to that article will see, and link it to YOUR blog post.

Click ‘snip’ and you’re set.

11: Create Roundup Posts

This is a great way to get social media shares from other bloggers and marketers, and even begin building relationships with them.

Each week, biweekly or monthly (you choose a time frame) you will create a collection of the best content related to your topic.

To find this content, you’ll want to subscribe to relevant blogs, set up keyword trackers, or use a notification service like Feedly.

Choose the best posts and write a few sentences of introduction for each one, linking back to the original source.

Notify your sources before you publish your post. Let them know you’re working on a roundup post and their article or post will be included.

Once you publish, let everyone in your roundup article know you are live.

For those who don’t promote your article via social media, it is okay to politely follow up in a few days just in case they missed your email. When they do promote your article, THANK THEM very nicely.

Rinse and repeat at your next interval.

12: Create News Posts

This is generally done weekly and it’s similar to the roundup post. Only in this case, you are focusing on newsworthy items from your particular niche.

Your traffic here is likely to come more from people sharing your post than from the sources you are quoting, since many times those sources will be actual news sites.

However, for sources that are regular sites, blogs, etc., be sure to let them know you’ll be including them, and then let them know when you publish.

13: Do Influencer Roundups

Want to create something epic that really stands out and gets shared by a lot of people?

Then doing an influencer roundup on a hot topic could be exactly what you’re looking for.

Choose a question that will appeal to both your readers and your influencers. For example, in online marketing you could ask what one piece of advice your influencers most wish they had been given before they got started, and why.

Search for your influencers. Odds are you already have a list just from the blogs you subscribe to, but you can find more by using sites like Buzzsumo.

Next, get in touch with each influencer with a short message. Tell them you’re working on an expert roundup and you want to include them, and give them the question.

If you don’t hear back from someone within a few days, you can make one more effort to contact them. If they don’t respond the second time, leave well enough alone.

Once you’ve written your post, send it to your experts for any feedback they might have. Some of them might want to amend or change their answers slightly, based on something else they thought of or answers others have given.

After you publish, let your influencers know your article is live so they can share it with their followers if they choose to.

But don’t get pushy. If they share, that’s great. If not, you don’t want to ruin your budding friendships before they start.

14: Get Social Share from the Tools and Resources You Recommend

Here’s something almost no one thinks to do…

When you write a “how to” post or article, do you recommend resources and tools?

If so, here’s a little trick:

Locate the email address for each of the resources. Then get in touch and let them know you’ll be recommending their tool/resource to your readers in an upcoming post. Ask them if they would like to know when it goes live.

Once your article is live, let them know and politely ask if they might like to share it with their subscribers. After all, your endorsement is validation that their product works, plus their readers might find a new way to use the product, too.

15: Share. A LOT.

You’ve just finished a brand new blog post and you are proud as can be at the way it turned out. Time to tell the world, right?

Yes! Tell your followers on every social media avenue on which you’re active.

But don’t make the same mistake most marketers make.

Most folks don’t want to ‘bug’ others. They’re afraid if they ‘over promote,’ then people will get mad, unsubscribe, stop following, etc.

Actually, the exact opposite is true. You’re going to have to share your content many times before some people ever see it.

Think of Twitter – do you see all of your tweets the first time? Not likely, but let’s say you do. Do you click all the links the first time you see them? Of course not. You’re busy, you’re distracted, things get in the way…

Your followers and fans want to see your content, so make sure they can by sharing it multiple times.

Create different versions of the posts and tweets you make – maybe 5-8 variations. Change the titles, use different pictures and even emojis to boost engagement.

Set up a sharing schedule in advance by using a service like Buffer.

Share right after the post is published, and again an hour later, 3 hours later, 7 hours later, the next day, the day after, the next week, the next week after, the next month and the next month after that.

Track how your posts perform and adjust your schedule accordingly. Also, try to share both during the morning, the afternoon and the evening for full coverage.

16: Use Jump Links to Share Even More

You wrote a great post and you shared it several times via social media. But you don’t want to get obnoxious about it, so you stop sharing.

But… what if your post is a list? For example, “10 Great Ways to Drive Traffic” or “7 Key Secrets to a Great Relationship.”

Then you can continue to share without getting redundant, simply by using jump links.

For example, you want to share tip #3 from your list, so you create a jump link that takes readers directly to that specific tip on that post.

If you’ve never created jump links, here’s a great tutorial:

blog.hubspot.com/marketing/jump-link-same-page#sm.0001raqtw6hekf26y7914pn0o9ev5

Create a new social media message for each tip and use the jump link to point to that specific tip.

Then add relevant, interest-provoking images for each tip, so they stand out and apart when you share them on social media.

16.75: Keep Your Readers Coming Back Without Social Media or Email

This tip isn’t so much about driving new traffic, as it is bringing traffic back to your site time and time again.

No doubt you’re already building a social media following, right?

And of course you’re building your email list, too.

But… what about all those readers who either don’t fall into one of those two categories, or who ignore social media and your emails?

You can still bring them back to your website with push notifications. Here’s how:

Register to get a free account at VWO Engage.

You’ll get a unique code to insert in your website. Or if you have WordPress, you can install their plugin.

Customize your push notification. Just edit the title, subtitle and button text.

Then set up automatic scheduling notifications for your subscribers. Your subscribers will be notified 30 minutes after you publish a new post.

Easy!

And there you have it… 16+ proven content marketing ‘secrets’ that drive wicked traffic. You’ll notice there isn’t a difficult one in the bunch. It’s simply about taking the time to do these things and watching the traffic flow in.

Once you do, it won’t be long before you have a huge loyal following, an ever growing list of subscribers and continuous stream of sales notifications in your inbox!

What a Turtle in the Mud Knows About Success that You Might Have Forgotten

Zhuang Zi was a brilliant philosopher who lived in ancient China. He had many abilities and all the rulers would seek him out for his wise advice. One of them, King Wei, sent his workers out to Zhuang Zi’s home to invite him to come to Wei’s court and be his chief counselor at the palace. They found him there fishing by the river bank.

What a Turtle in the Mud Knows About Success that You Might Have Forgotten

Seeing how poor he was and the meagre lifestyle that he led, they thought Zhuang Zi would jump at the chance for status and financial reward. Yet when they gave him their proposal, he replied with a parable:

“Once upon a time there was a sacred turtle, which was happy living his life in the mud. Yet, because he was sacred, the king’s men found him, took him to the royal palace, killed him and used his shell to foresee the future. Now tell me, would that turtle prefer to have given up his life to be honored at the palace, or would he rather be alive and enjoying himself in the mud?”

The men replied that they believed the turtle would be happier in the mud.

Zhuang Zi smiled and replied, “And so you have my answer to your request. Go home and let me be a happy turtle here in the mud.”

Often, we become Internet Marketers because of financial reward and status. We see a potential life for ourselves that will bring us great success. We can get easily bewitched by advancement, fame, and reward and even often neglect what is truly important.

We can become enthralled by our trade that we often waste our most precious resource, time, to get what we want. We tell ourselves that we need more, that it is for our families and our closest loved ones and that in the long run, it will all be worth it.

This may be true. However, there is just one thing I want you to remember and that’ to not forget while you are spending those hours on the laptop or in cafes or traveling away from home, why you are even building this business in the first place.

Don’t forget to spend time with your family. Don’t forget to kiss your children goodnight. And don’t allocate all of your time without compromise to the business because whilst we can spend many hours and many extra miles getting successful, we must simply keep in mind that taking some regular quality time out to remind your loved ones that this is for them – is worth it all.

I’ve seen many highly successful entrepreneurs lose their family in the process of building their fortune. Don’t become one of them.

You must spend some down time enjoying quality “in the mud” too.

You don’t have to stay in the mud long, but take a dip every so often to keep it real and authentic. Take time for yourself too.

I’m talking to you consistent and brave workers, who devote much of their time online to the great cause of success – just don’t forget the moments that really matter as well.

The true secret to success is balancing all the important areas of your life so they continue to grow throughout your lifetime.

How First Names Unleash Unlimited Gains

During school, our professor gave us a pop quiz. I was a pretty smart student and had gotten through the other questions quite easily, until I read the last one: “What is the first name of the woman who cleans the school?” I imagined this to be some kind of joke.

How First Names Unleash Unlimited Gains

But when I thought about it, I realized I had seen the cleaning woman many times. She was short, dark haired and in her 60’s, but how would I know her name? I didn’t.

I handed in my paper, and just left the last question blank. Just before I left I asked the teacher if the last question would count towards our grade. “Absolutely,” said the professor.

“No matter what career you choose in life, you will meet many people. All are important. They deserve your attention and care, even if just by a smile and greeting.”

I’ve never forgotten that lesson. I also learned her name was Clara.

Online, it is not as easy to obtain first names as it is in person but at least we have a better way to store them when our memories fail.

The professor was right, in fact, as it turns out, our names are so important to us that hearing them lights up entirely different part of our brain than any other words, scientists tell us.

Using your customer’s name makes them like you more, also using your own name makes the interaction feel more personal, too.

For example, who would you rather get an email from, “John” or “The Support Team”?

Personal names make a shopping experience much more enjoyable as does hanging out with people who know your name in real life, it just feels more respectful, more engaging and friendly.

Firstly, when sending emails, avoid the lazy trap of ‘Dear Customer’. Use their first name every time.

If customers call you, try and use their name in the first sentence as an instant rapport builder. This is especially helpful in calming an irate customer down quite quickly by seeming more authentic and familiar.

For some of you, when booking a callback, arranging a meeting or getting people to leave their names and numbers, ensure you have their names written in your diary on that date and any other bits of information you can get in that first interaction.

Then when you recall accurately the words of the last conversation you had with them or ask them a more familiar question using their name, you’ll instantly make the customer feel like you know them and so they relax with you.

Another trick of the name remembering trade is to create stories or rhymes in your head associated with the person’s name you want to remember and genuinely try to use it when you bump into them. It’s a great way to build connections and friends in person that may one day be useful to your company or idea, on or offline.

People like their name being used, and it will be a boost to your business and relationships in general if you make the effort to use them every chance you get.

Biggest Mistake Email Marketers Make

I recently asked a group of marketers this question: “When you send an email to your list, what’s your #1 goal?” The answers I received were revealing.

Biggest Mistake Email Marketers Make

Some of the answers I got were…

– To get readers to open it
– To get readers to READ it
– To give some useful info
– To build rapport
– To sell a product

Those are all good answers…

But they’re also all WRONG answers.

Of course you want them to open the email, read the email, build some rapport, maybe give some useful info, but none of these are your primary objective.

So what is?

To get the CLICK.

That’s it.

Everything else is simply in support of that #1 goal, getting them to click the link you send to them.

Ideally, you want to train your list to click your links like (pardon me here) mind-numb robots.

You want them to click automatically – without thinking – because it’s what they always do when they open your emails.

You don’t need to sell the product – the sales page or video you send them to should do that for you.

You don’t need to tell them everything about the blog post you’re sending them to – the post will do that for you.

Your job is simply to get the click.

So how can you improve your click-through rate?

1. Give great information. People will like you and TRUST you if you give them great info that helps them. Clicking the link is just a natural extension of that.

2. Show them the ‘what’ but not the ‘how.’ You might give them a really useful tip on what drives super targeted traffic, but to learn how to do it they need to click the link. And yes, that link goes to a product you want them to buy. You haven’t sold the product in the email, but you have sold them on the method. The product is simply an easy shortcut to using that method to get the result.

3. Don’t always send them to sales letters; send them to fun stuff, too. Show them your blog posts, your videos and even other people’s stuff now and then. Did you see a video on YouTube that taught you something really valuable or made you laugh out loud? Try sharing it with your list. Remember, you want to get them in the habit of automatically clicking your links. And giving them rewards when they do, like useful information or a good laugh, will teach them to do just that.

4. Now and then surprise them with a free product. Your email tells them a method to list build using Facebook. Then you send them to a link that will give them 5 more list building methods. And when they click the link, they see a very short sales page offering the product for FREE. How much do you think they love you right now? And what are the odds they will click more of your links in the future, just in case there’s another free product on the other side?

Of course, your list and your niche may call for slightly different methods. But bottom line, your primary, number one goal of email marketing is ALWAYS to get the click.

Because the more trained your list is to click, the more money you will make in the long run.

This Simple Trick Increases Product Sales

This one is so simple, yet diabolically effective… When you first introduce a new product to your list or your blog readers, do you simply pop a link on there with a line of text and hope they click? Of course not. You introduce the product. You tell them what’s good about it, how you use it, why it can change their business or help them achieve their goal, etc.

This Simple Trick Increases Product Sales

In other words, you’re introducing the product and warming up your readers BEFORE you send them to the sales page.

Now here’s the mistake I see marketers making all the time…

… when they first introduce the product, they take the time to do everything we just said.

And they make sales.

Then later they decide to promote the product again, only this time they forget a crucial step.

They slap that affiliate link or product link up on social media and figure people will click it and buy the product.

But they don’t click.

Why not? Because there’s no introduction to entice them to click and learn more.

So here’s what you do…

Take the copy you wrote in that email or post that introduces the product, and give it a page of its own on your site. Add your affiliate link or sales link to the bottom.

Now when you advertise the product on social media and other venues, send visitors to your intro page first.

I’ve seen this simple technique increase conversions 4 fold. Use it!

This Lead Magnet Doubles List Opt-Ins

You’re familiar with how lead magnets usually work – you offer visitors a report or some other incentive for joining your list. Depending on your traffic source and the strength of your offer, your opt-in rate could be anything from almost non-existent to 30% or more.

This Lead Magnet Doubles List Opt-Ins

Here’s the problem – EVERYONE and their uncle is offering some type of incentive to get people to join their lists. And because of this, visitors have become more and more cautious about giving away their email address.

So what can you do to increase and possibly even DOUBLE your opt-in rate?

Change things up a bit, like this:

Step 1: Create a dynamite lead magnet with great information on how to do something. For example, maybe it’s a case study: “How Janis Smythe made $4,294 in 12 days using XXX technique.”

If you’re just starting out and you need a case study to use, start Googling. Don’t forget to let the person know you’re doing a case study on them, because in this case you really should get permission first.

Or omit the names and fictionalize the personal details. That works, too.

Step 2: Write an excellent sales page. Yes, you’re giving the report away, but you still need to entice people into wanting it.

Step 3: At the bottom of the page, and perhaps to the right as well, put a download button. That’s right – no opt-in form at this point, just a ‘download it now’ button.

Step 4: Split your report into two sections. The first section is the introduction and overview. What they’ll need to do, how much money they can make and the success they can have, and so forth.

Don’t make direct promises, of course. Follow legal guidelines.

The second half of the report is the payoff, the actual technique and how to do it step-by-step.

On the bottom of the first section, tell the readers that the step-by-step blueprint is in Part 2.

Sneaky, right?

It gets better:

Place TWO links on the last page of the first section – one where they pay $17 to buy the second half of the report…

And a second link where they get the report for FREE in exchange for their email address.

Both links go to the same web page.

Step 5: Create the web page for the second half of the report. Give them the option to pay $17 and the option to get it in exchange for their email address.

You should get extremely high opt-ins using this method. Having the payment button there makes it look like they are getting an extremely good deal by giving you their email address.

And oddly enough, once in a while someone will actually pay for the second half of the report.

There you have it… a proven way to supercharge your opt-ins and grow your business online! Now take this knowledge put it to use!

Telling the Truth Makes You More Money

You might think the best way to make sales in the online marketing field is to promise a lot of money for very little effort. After all, we see these products that promise you’ll rake in the dough simply by tapping your toes three times and whispering you want to get rich.

Telling the Truth Makes You More Money

Those kind of pie-in-the-sky promises may make for great fairy tales, but frankly your average Joe isn’t buying it.

You know what people say (and believe)… “If it sounds too good to be true, it generally is.”

The fact is, there are folks who make hundreds of thousands of dollars online each year.

Some do it each month.

A few do it each DAY.

So just because it sounds too good to be true doesn’t make it so. But it will scare away a lot of buyers, because they don’t believe THEY can make a ton of money from home.

And those programs that promise the moon for a few clicks? Their refund rates tend to be in the 50% range. Ouch. Plus you’ve got to wonder how well they sleep at night.

So what’s the counterintuitive approach to increasing your conversions in the make money online / internet marketing field?

It’s simple, really.

Tell them they’re going to have to WORK.

Tell them they’re going to have to put in an EFFORT.

And the results they get will depend on what they actually DO.

Obviously any business is going to take work. But if you don’t TELL them it will take work, they will likely mistake you for a scam.

So be honest and open about how much effort it will take. Doing so, you’ll find your products not only sell well, they will also continue to sell for a long time to come.

Sweet Side Business that Runs Part-Time

This won’t make you rich, but it can pay the bills. Basically, you’re going to hire two outsourcers and then sell the websites they build for you. This has been done by at least one marketer that I know personally, and I’m sure many others have found similar success with this business model. Here are the details…

Sweet Side Business that Runs Part-Time

Hire two outsourcers, possibly from the Philippines or anywhere you can get excellent full time help for about $500 each per month.

One outsourcer should be versed in all phases of website building and PhotoShop. Things they will need to do: Install WordPress sites, install plugins, install autoresponder forms, use Photoshop to create website graphics as needed, etc.

The second outsourcer is a good writer, preferably a VERY good writer, able to research and write about most any topic.

This is your team.

One thing to know – work expands to fill the time allotted. So if you give your team two weeks to build a site, that’s how long it will take. Instead, see if they can do it in 2 days.

For what you want done, it should only take 2 days. In fact, for the website builder it should only take one day, and two days for the writing.

Now then, the first site your team is going to build will be for you. It should be an authority blog, containing several posts and an embedded YouTube video or two.

You choose the domain name, let them know what you’re looking for, then let them sort out everything else.

This is going to be your example website. Of course, you can continue to build this site out over time, making it a true authority site. And you can use the outsourcers to do this for you. But first and foremost, you want to treat it as your example website.

Now you launch an offer to build authority websites for other people in the niches of their choosing. You can start by notifying your list of your new service, place in the top marketing forums and branch out to Facebook after that.

Charge whatever you like – $300 is a good price but it’s up to you.

The website will be a unique authority blog in whatever niche they choose, with perhaps 5 posts already written, all the plugins in place, basic SEO, a domain of its own… you get the idea.

You’re paying your team $1,000 a month, so you need to make 4 sales to be in profit.

But realistically your team can build 10 sites a month, spending 2 days on each site and working 5 days a week.

10 sales at $300 is $3,000, minus the $1,000 you pay your team leaves you with a $2,000 profit.

Of course, you can charge more, offer different packages and so forth. For example, your deluxe package might contain 15 posts and cost $700, depending on how good your team is and how well you do at selling the sites.

If you find your team has downtime between orders, you can have them create a product for you, or build sites which you then sell pre-made.

There is some work in getting the sales and communicating the desires of the client to your workers. But it shouldn’t take you more than an hour a day to accomplish this.

And once your other ventures are making enough money that you don’t want to be bothered with this endeavor anymore, you can always sell it as a turnkey business. Sweet success!

This 1 Mistake Will Keep You Working 9-5

Short and sweet: Are you going wide instead of deep? For example, if you’re in online marketing, are you trying to reach every new marketer out there? This is a huge mistake.

This 1 Mistake Will Keep You Working 9-5

If your niche is gardening, are you trying to reach every vegetable gardener on the planet?

And if your niche is dating, are you targeting every single male – period?

Then you’re going too wide. By appealing to everyone, you appeal to no one.

I once coached a woman who wanted to start a newsletter for parents.

All parents.

Of every age of child, 0-18, who lived anywhere on the planet.

I spent half the coaching session trying to talk her out of this strategy, or rather, lack of strategy.

She could not be dissuaded.

And I never heard from her or her newsletter again. My guess is she’s still stuck working the 9-5 job she was trying so hard to leave.

What should she have done?

Targeted brand new first time parents, or parents of 0-2 year old children, or middle class working parents of annoying teenagers, or adoptive parents, or frustrated foster parents, or…

…you get the idea.

Broad niches will keep you broke and frustrated.

Narrow niches can make you rich.

It’s that simple.

Go OFFLINE to Grow Your Online Business

You have to admit – the online world is CROWDED with marketing messages. It’s hard to start out and get noticed, and it’s becoming more difficult every day. Ironically, some of the older methods have once again become more effective. As everyone else vies for attention online, consider doing something old school, such as…

Go OFFLINE to Grow Your Online Business

Sending Postcards

When you send an email, it’s easily ignored or deleted. A message on social media carries even less weight.

But a real life, physical piece of mail that lands in a prospect’s mailbox is something they will take notice of. And postcards are cheaper to mail than letters.

Here’s what to do: Decide on the goal of your postcard – do you want them to join your list? Attend your webinar event? Go to a sales page?

Once you have your goal, use testing to find just the right slant for your offer. A postcard is a relatively small space, so every word and every image has got to pull its own weight. But once you find the magic mailing piece, you can continue to mail it out for months and even years, as long as it remains effective.

Know the lifetime value of your customer. This will help you determine what kind of conversion rate you need with your postcard mailers to be in profit.

Send the postcards yourself, or use a postcard mailing service.

Simply Google “postcard mailing service” and you’ll find a company to match your needs.

Sending Lumpy Mail

What’s the best way to get your mailing piece to stand out? Make it lumpy.

If you’ve ever received a non-profit solicitation for a donation, you probably know what we’re talking about. They send pennies, pens, calendars, packs of greeting cards and all sorts of things to get you to open their envelope. And of course once you have their free gift, the law of reciprocity kicks in and you want to send them something back.

For our purposes, think of something unusual and cost effective, such as…

– A pebble (because of the rocky time they’ve had, or the rocky time ahead if they don’t get your product)

– Seed packets (to ‘grow’ their business, grow their profits, etc.)

– A compass (so they can find their way)

– A thumb drive loaded with your value-offering promotional materials

– Worry stones (because they’re up at night, worrying about their business or how to pay the bills)

– Poker chips (because they shouldn’t gamble on other products or providers)

– Aspirin in a packet to ease their pain

– A paper wallet because you’ll show them how to fill it with money

– A sand timer for when they’re running out of time

– And so forth.

Again, there are services to help you accomplish this. For example, www.gcfrog.com/lumpymail/ is a good starting point.

Print Ads

The trick here is to make your ad look like an article in the magazine or newspaper you’re advertising in. Let’s say you’re advertising in a magazine – get an issue and see how their articles are formatted. Two columns? Three? What font do they use? What about picture placement?

Write your ad as more of an advertorial than a regular ad. You might have to put the words, “Paid advertisement” at the top of your ad, but it will still convert better than if your ad looks like an ad.

Have a great headline and use lots of sub-headlines to keep the reader on the page.

Have a strong call to action for an irresistible offer. The offer should be so good people simply cannot resist it, whatever it is.

Get a Local Column

This is an excellent technique for local business consultants. If you live in a small to medium sized city, your local newspaper might be thrilled if you would volunteer your services to write them a column each week on a topic that interests their readers.

If not, you might consider taking out a weekly ad and making it look like a column. In some respects, this is actually preferable to writing the column for free, since you’ll have more control over your topics.

Be very helpful in what you write. Only the last line or two should promote your business. The bulk of your column should be helpful information that people can use.

This will set you up as the authority and the person people turn to when they need your services.

Birthday Cards

Here’s something that used to be common and no longer is, which is why it will make you stand out from the crowd of marketers like a beacon on a hill. Send REAL birthday cards through the mail to your best customers.

You might collect their birthday (Month and day, not year) when they check out. You might even tell them WHY you’re collecting it. Let them know it’s optional, but you’d really like to remember them on their birthday.

Most people will be eager to share their birthdate with you. Or you can hop on Facebook and discover their birthday there if they have it listed.

If you don’t want to send the cards yourself, use a service such as postable.com or sendoutcards.com.

Now then – a person might interact with a few hundred people and companies online over the course of a year. But odds are you will be the only one who remembers their birthday. That makes you pretty special.

You might include an offer of a free birthday gift in your card, too. Perhaps a video you recorded for their birthday (you can use the same one for everyone) and a download link for a free product. Guaranteed they will be opening your emails and following you closely on social media after that.

When it comes to things like investing and marketing, doing the opposite of what most people are doing is often the winning course. Now that everyone else is online, be sure to look for offline opportunities to win the hearts, minds and wallets of your customers.

Home Business Ideas and Opportunities

Powered by Plug-In Profit Site

Plug-In Profit Site


FREE Money-Making Website Give-AwayGet Details...