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Double Your Income Using the Least Effort

Your very best products – the premium stuff making you the most money – is worth even more than you think it is.

Double Your Income Using the Least Effort

Let’s say you’ve got a successful membership site. You’re charging $20 a month and you’ve got 300 subscribers. That’s $6,000 a month you’re bringing in, before expenses. Obviously you’re doing well with that, right?

So what do some marketers do? They make an info product teaching how to do this very thing. How to set up the site, how to get the outsourcers to create the content and how to get subscribers.

And they charge maybe $9 or $17 for a Warrior Special Offer or JVZoo offer on this product. That’s one way to go.

But there is another method – one that generally makes more money with less hassles, and it’s this:

Make a premium offering.

Let’s face it – there are significant advantages to attracting $500 customers over $10 customers in the online marketing field.

A $10 customer tends to be skeptical. They need a lot of convincing because they’re pretty sure nothing works. That’s because thus far, they haven’t met with much in the way of online success.

And when they buy your $10 program, they often need help. A typical query: “How do I take payments?”

You: “Have you heard of Paypal?”

Your customer, “Sure, but could you walk me through on how to set that up?”

A $500 customer, on the other hand, tends to be on an entirely different level. They’ve likely already experienced online success, which is why they can see what you’re offering works.

They don’t have as many questions. And they know that any basic answers they do need (like how to set up a website, or Paypal) can be found online, rather than expecting you to do the work for them.

It’s paradoxical, I know.

A $10 customer needs $100 worth of your time. Or more.

A $500 customer generally doesn’t need help. But even if they do, you don’t mind spending the time with them because they’ve paid you good money.

So to get back to my original point, don’t sell your knowledge short.

Packaging your know-how and experience into a $10 product may lead to more frustration for you than anything else, even if you do have a great upsell.

Since, in this example, you’ve got a membership site that’s doing well, you could:

1. Offer to build them a similar but non-competing website, complete with 6 months of content.

2. Offer to coach them one-on-one on how to build their site themselves (far more valuable, since they will then own the skill).

3. Work with membership site owners to get their subscribers up to a certain level.

And so forth.

And for any one of these things, you can easily charge $500 – $2,000. Get 10 customers at $500 each you’ve just made $5,000.

To make that same money selling a $10 book or program, you’d need to sell 500 copies, assuming you make all the sales yourself without affiliate help.

Now then, how about getting the best of both worlds?

Create the inexpensive product and sell it without any personal coaching. Make this clear – they get the information, but you’re not holding hands for 10 bucks.

If they want personal help, you can offer that as an upsell. And if they’re truly serious, you can offer one of the above three options at full price as well.

Of course, the $10 and $500 is arbitrary. You will set your own prices as you see fit. For example, setting up a full membership site with six months of content is obviously worth a great deal more than $500.

As long as you’re not setting up direct competitors to your own membership site, you can do this every single month if you like.

Using this method alone, you can easily double your income.

Membership sites are just an example. This works no matter what you’re doing online that is making you good money.

One Promise is All You Need to Make it Big

Which of these two products would you most likely buy: “How to sell stuff using Facebook ads”… Or: “How to make 461 affiliate sales totaling $8,384 in commissions in the next 72 hours using $112 of Facebook ads”? The second one, right?

One Promise is All You Need to Make it Big

How about these two…

“How I lost weight”

Vs

“How I lost 93 pounds in 6 months and went on to win 2 bodybuilding championships at the age of 42”

Of course, it’s the second one that gets your attention.

Why is that?

Because the second titles are exact and precise, which is exactly what people buy.

Vague isn’t interesting. It isn’t sexy. And it doesn’t make sales.

To be clear here, we’re not just talking about having great titles. That’s crucial of course, but so is this:

Base your products around just ONE main promise.

Compare these two:

“The complete, no-holds-barred, definitive encyclopedia on Facebook Marketing”

Vs

“The 3 step formula to selling almost anything on Facebook and making a profit within 24 hours, guaranteed.”

The first one presumably covers everything you could imagine about Facebook marketing.

The second one makes a single, precise promise.

Guaranteed, the second one will outsell the first one 10 times over or more.

Choose one thing and cover it in depth. This is what makes sales. It’s easier and faster to make this type of product. It’s simple to explain in your sales material. And it’s a no-brainer for the customer to grasp.

They know exactly what they can expect, which makes it far easier to get the sale.

And best of all…

…let’s say you’ve got a book/program/software that covers or does a whole range of stuff.

If you break that product down into ‘one promise’ products, you will have more products to sell, and you will sell more of each product.

You might want to read that last sentence again, because it is a million dollar piece of marketing advice if you understand and implement it.

Make the title of your product a single promise. Then go deep, not wide. Rinse and repeat.

Using this method you can crank out a product a week instead of a product every month or two. Frankly, if you work on this full time, you can do even better than that.

And you’ll actually sell more of each product. Paradoxical, maybe. But it flat out works.

One last example:

You’re building a WordPress plugin that does everything but the kitchen dishes.

Stop.

Break that plugin down into several small plugins, with each plugin delivering on a single promise.

Your marketing just became easy as pie.

Your sales letters and videos will practically write themselves because it’s now so simple. People will better understand what you’re offering. And you will sell TONS more.

Okay, I’ve harped on this enough.

One promise products – be specific – go deep, not wide – rinse and repeat.

All You Need to Know About Succeeding in Business Can Be Learned from an Octopus

The National Aquarium of New Zealand once reported that Inky the Octopus escaped. The smart 8 legged creature squeezed out of a small gap at the top of his tank, slithered across the floor of the aquarium and used a sea-water runoff pipe to make his way to Hawke’s Bay, and on to freedom.

All You Need to Know About Succeeding in Business Can Be Learned from an Octopus

Octopus are known to be very intelligent and curious, and enjoy pushing boundaries.

If you can, imagine you’re Inky, trapped in that aquarium. You remember what it was like to be free in the ocean, and your big goal is to return to that ocean.

So you study your surroundings. You learn everything you can about the place. When the human captors are watching. When they’re not watching. Where the possible escape routes are.

You notice that water always runs to that small hole in the corner. You think about that – where does the water go? Where does all water go if you’re an octopus? To the ocean, of course. And as you study the situation, you devise a plan to win your freedom.

Then when the time is right, you make a very daring and risky escape.

Remember, you don’t know for certain where that pipe goes.

You don’t know for certain you can make it to the pipe. After all, you’ll be out of your element. You won’t be able to breathe properly again until you get back into water.

You’re taking a really big chance. It would be safer to just stay in the aquarium, eat the free meals and spend the rest of your life lounging about like a lazy couch octopus.

But not you. You want more out of life.

You push up against the heavy lid on the tank and manage to just squeeze out.

You slither down the outside of the tank, across the floor through an element that is totally foreign to you – air.

You reach the pipe. Little do you know that pipe is as long as 5 football fields and full of the foulest smelling stuff you can imagine.

But you don’t stop.

You. Do. Not. Stop until you reach your goal – open water. The ocean. Freedom.

And yes, it is believed that Inky did indeed make it all the way back to the ocean in his daring night time escape.

Now imagine you’re an entrepreneur.

You have a big goal (or at least hopefully you do).

Just like Inky the Octopus, you study the terrain and formulate a plan. You rehearse it in your head. You know you might encounter obstacles along the way, but you have confidence that you’ll deal with those as they come up.

It’s time. You’re nervous and scared, but you’ve got the guts to go for it.

And once you launch, there is no turning back. You are now on your way to something bigger, better, scarier and a whole lot more exciting.

That sure beats watching reruns on TV or going off to a J.O.B., doesn’t it?

5 lessons from Inky:

1. Have a big, daring goal.
2. Learn everything you can that will help you achieve your goal.
3. Formulate a strategy.
4. Fear is just a word. Do it anyway.
5. Execute your strategy like your entire future and your very life depend on it.

Can’t you just see Inky emerging from that pipe into the bay?

Imagine how happy he must have been. From there it was a relatively short, joyful swim to the ocean and total freedom.

Way to go Inky!

And when you reach your big goal, way to go YOU!!!

What Secrets Do Only the Wealthy Know?

That’s the question posed in an online forum recently. Answers ran the gamut of the spectrum, but here are the 28 I found especially helpful, in completely random order…

What Secrets Do Only the Wealthy Know?

Become financially educated. Read personal finance management books, starting with Rich Dad Poor Dad. Learn how to budget and how to invest.

Live frugally. If you’re thinking you can’t save more of your money, take a look at homeless people who live on almost nothing. Yes, you can save money. Stop eating out so often. Cancel the cable. Don’t buy a new car. Don’t buy a new used car until you absolutely need one.

Always pay yourself first. Devote the first 10-30% of your pay to savings and investments.

Spend money on assets (real estate, stocks, bonds, etc.) not liabilities (everything that loses value the moment you purchase it). Thinking of buying a new car even though your old one is fine? Take that money and invest it in your business, in stocks, in real estate or something that is an asset. Then buy a good used car in a few years, when you really need one.

Don’t care what people think of you. Your neighbors think you’re poor because you don’t buy new cars? Little do they know that $20,000 you would have spent on a car is now earning you a 10% compound interest rate.

Invest in yourself. Self-education equals new knowledge. Add execution to that new knowledge and you get results. Repeat continuously.

Find ways to help as many people as possible. The more you can help others get what they want, the more money you can make.

Scale. Don’t render services when you can mass produce products. Better to make a $10 profit on a million sales than a $1,000 profit on 100 sales.

Stuck on services? Go upscale. If you’re going to render services, find the niches that pay the most.

Have multiple streams of income. This way if something happens to one, you are still in good shape overall.

Sell stuff. Lots of stuff. Hire others to help you, so that your earnings are no longer tied to your hours.

Always keep the return on investment in mind, whether your investment is time or money.

When you want to buy something, figure out how to make the money. Don’t take money out of your savings to buy a car or a vacation. Instead, figure out how to make the extra money needed to cover the new expense.

Be friends with people who have more money than you. Their mindsets and thought processes will rub off on you. That said, do not try to compete with them – keep the car and house you have now, at least for awhile.

Leverage your abilities to their fullest extent instead of working harder to get ahead. Forget working hard and focus on working smart. For example, a personal coach can create a course and sell it for $297 a million times over, but can only coach a few people one-on-one at any given time.

Take calculated risks. Failure is a part of the journey. If you’re too afraid to fail, you will never take the smart, calculated risks needed to become wealthy.

Use your head more than your heart. Make your financial decisions based on provable fact rather than gut instinct.

If you have a business, work ON it, not in it. Your labor isn’t needed to make the business a success – your ideas and leadership are.

Things like sports and entertainment are simply distractions for the masses. While you’re watching sports and shows 2-6 hours a day, the rich are making million dollar contacts, doing deals and starting businesses. If you get more of whatever you focus on – maybe it’s time to stop focusing on distractions and start focusing on your finances.

Bad decisions are better than no decisions. Any decision that moves you forward is better than total inaction. The key is make decisions quickly and work until you get results.

Confidence and belief in your ability will take you further, faster. The higher your confidence and the more you believe in what you’re doing, the easier it is to bring others on board, to convince buyers and to make money.

Having a lot of money doesn’t change life as much as you think. It’s not a magic shield from illness, tragedy or loss. You’re no smarter for having it (although perhaps wiser if you made the money yourself.) You still have problems, although they might be an entirely new set of problems. On the plus side, you never have to worry about putting food on the table or paying bills, which frees you up to think about bigger things.

People will look at you differently when you are rich. The upside is they respect you more. The downside is most people will want something from you.

It’s best to not flaunt your money, but instead put it to work to make more money. Many millionaires drive beat up cars and live in perfectly average homes. Few people know they are rich and they like it that way.

Don’t buy stuff you don’t need. Rent it, borrow it or do without. And don’t carry a balance on credit cards. Ever.

Never borrow money to make discretionary purchases. Only borrow money to make money.

Start with the end in mind. If you’re starting a company, from day 1 ask yourself what to do to make your company as valuable as possible so you can one day sell it for millions.

Lastly, having money is power. Power to help any charity you choose. Power to help anybody or anyone. Power to make positive changes in your community, positively impact the lives of others and make the world a better place.

If You Had To Make a Million Dollars in the Next 12 Months…

…how could you do it?

I’ve come up with not just one, but potentially 4 different ways to make a million dollars in 12 months.

If You Had To Make a Million Dollars in the Next 12 Months...

Not an easy task, but it’s certainly possible. And if you only do 1/10th as good, that’s still $100,000.

First, before anything else is even considered, you need to find yourself a very important reason WHY you want to make a million dollars in 12 months.

The stronger your reason, and the more often you play out that reason in your head, the better your odds of achieving your goal, regardless of which method you choose.

Now then:

Method 1: The Chris Sacca Method

Chris initially became a millionaire by leveraging $10-20 thousand dollars into 12 million dollars by taking advantage of a flaw used by online trading brokers.

When the market crashed, Sacca found himself $4 million in debt. He negotiated to have it reduced, and then paid off the balance in no time.

So how did he earn his next millions? That’s the method I’ll cover here.

Of course, if you do happen to find a flaw in online trading software that you can take advantage of, terrific. Otherwise, you might try copying Chris’ second method:

Sacca created a fake company, complete with a great looking website and business cards.

Frankly, your company doesn’t have to be fake, it can simply be new. Make sure you choose an impressive sounding name like the Sadlias Group.

Now get tickets to every networking event in your field. Go to these events and network like crazy, making contacts with entrepreneurs.

Look for people who want to change the world, and find ways to help them make that change.

Introduce yourself and – get this – offer to help them out for free.

That’s right, for free. Do you want to stand apart from everyone else at that event? Do you want them to remember you, contact you and work with you? Offer to help them for free.

Using this method, Sacca became one of Twitter’s first four investors.

Even if this method doesn’t make a million in a year, it will make your life interesting, exciting and highly relevant. You’ll find outstanding mentors to help you along.

And you’ll make contact with investors who can back you when you decide to start your company for real.

Take notes along the way, so when you do make your first millions, you can write your tell-all book letting people know the inside story of how you did it.

Method 2: Day Trading

This is a great way to make money fast. And it’s an even better method to lose money even faster.

You’ve got to be good. You’ve got to know what you’re doing. And you’ve got to leave all emotion and ‘gut instinct’ behind as you follow proven, trusted methods that work.

Frankly, it can take you 2-3 years of daily practice just to get good at this.

Then again, you might have the capability to make a million in the first year. It is completely possible, just not highly likely.

If you choose this method, invest in the best education and hundreds of hours of practice trading.

Your best shot: Start with $10,000, margin it to $30,000, and find 180 trades that will return 2% or more in 1 to 2 days.

Easy? No. Doable? Possibly.

Method 3: Sales Funnel

Build the best sales funnel you can – everything from a free product to get subscribers onto your list, to a $10,000 product you sell to your best customers and everything in between.

Think about this: To earn a million dollars, you can sell any of the following:

– 1,000,000 products for $1 apiece
– 100,000 products for $10 apiece
– 10,000 product3 for $100 apiece
– 1,000 products for $1,000 apiece
– 100 products for $10,000 apiece
– 10 products for $100,000 apiece
– 1 product for $1,000,000

Look at Dollar Shave Club and you’ll see they’ve chosen the first option on this list – selling a $1 product to millions of guys.

But if you have an effective sales funnel, you can take those $1 customers and upsell them to your $10 offer, your $100 offer and so forth.

Once you start selling $1,000 products, it no longer takes massive sales to reach that magical million dollar mark.

Things to remember – focus more on what people WANT than what they need.

Sell them the way they want to be sold.

Make the entire experience fun and easy for the customer.

Whenever possible, find ways to make your messages go viral, even if there is no immediate pay off.

Your primary goal is to get as many qualified people onto your list as possible.

Your next goal is to move them up the sales funnel by always giving them great value for the money.

Do these two things and your final goal of making a million will take care of itself.

Method 4: Sales

If you’re already good at sales, or you can acquire sales skills fast enough, AND you have the right product to sell, then you can make a million dollars in a year.

Obviously you want to sell very high ticket items with lots of commission. And of course already having a sales background will be a tremendous help, if not a necessity.

If you want to take this route and you’re willing to wait two years, it becomes much more likely you will succeed.

Spend the first year becoming great at sales. Study sales techniques, get a great mentor, work in sales 10-12 hours a day.

And during your first year, find out what kinds of products pay the most in commissions. Make contacts in those industries and get yourself a job where you can make the most money.

Then spend your second year making that money.

It will take plenty of hard work, but it will be worth it.

Method 5: ??

These first four methods should get you thinking.

And maybe, just maybe you’re got an even better idea.

Like creating the next social network, winning the lottery, doing one million dollar deal… there are plenty of ways to make lots of money.

The trick is to pick the one that works for you, and then work it tenaciously until you succeed.

12 Signs that You Will Be Super Successful

Do you have what it takes to succeed in your own online business? You do if you have the following qualities…

12 Signs that You Will Be Super Successful

You’re relentlessly persistent. When you decide to do something, you tenaciously work towards that goal until it is completed, no matter what.

You’re realistically optimistic. You know that believing you’ll grow wings and fly won’t make it true. But you also know there is a method by which you can fly, and you’ll keep believing this until you find a way to do it.

You take failures in stride. Yes, you did all you could, but you failed anyway. But you realize this is just part of the success process. So instead of lamenting the loss, you ask yourself, “What’s great about this?” And you take what you learned and apply it to your next attempt.

Your face is in the dictionary under the word “self-improvement.” While some people think learning ends with graduation, not you. You are continuously reading and learning more and more, and putting what you learn into practice.

You take action. Planning is a necessary part of the process, but you know that nothing happens until you take action.

You keep an open mind. You realize you don’t have all the answers, and you’re willing to listen to others to find the answers you seek.

You maximize your strengths and delegate your weaknesses. Some folks think they need to work on their weaknesses – not you. If you’re not good at something, you’re smart enough to outsource it. Instead, you focus your efforts where they shine, and that’s what makes you and your business successful.

You’re ambitious. Sure, you could settle for a small online business that just covers the bills. But instead you’re looking to create a real business you can sell in 5-7 years for 7 or 8 figures. Shoot for the clouds and you might only hit the rooftops. But shoot for the stars and you’ll at least hit the moon, which is pretty darn good.

You set goals. You can’t get someplace if you don’t know where you’re going, so you set goals to keep yourself moving and on track.

You spend 90% of your time on the present, 10% on the future, and no time on the past. The past is over and done. Childhood was lousy? Didn’t get into the school you wanted? Passed over for that promotion? First business failed? No matter because it’s ancient history. You’re all about what you can accomplish right here, right now, with an occasional eye to the future.

You delight in delaying gratification. Sure, you could watch TV right now, but you know there is a bigger reward to be had down the road if you just keep working instead.

You don’t listen to naysayers. There’s always somebody ready to tell you that you can’t do it, you shouldn’t do it or you’re an idiot for trying. But you just smile, say thanks for the advice and keep on doing what you need to do to be successful. After all, the best revenge on naysayers is success.

And if you have at least 8 of these 12 qualities, you’re almost certainly going to meet with success on a grand scale, and soon.

Knowing Your Goal is the Key to Success

A man sets out on a journey of a lifetime. The problem is, he doesn’t know where he wants to go. So he spends the next 40 years wandering the back roads, never really going anywhere. Another man chooses his destination. It’s a promised land, far, far away. The dangers he faces along the route are great and the challenges seem almost insurmountable. Yet because he knows where he wants to go, he is able to find his way, overcome the challenges and reach his destination, where he retires in 10 years’ time.

Knowing Your Goal is the Key to Success

One man didn’t know where he was going, and so he wandered for 40 years and achieved nothing.

The other man knew exactly where he wanted to go, and because of his belief and determination, he was able to overcome every obstacle and reach his destination in 10 years.

Which person are you?

Most people won’t define what they want until they have clarity on how they will get there. But because they don’t know what they want, they don’t have the clarity, and thus end up doing nothing.

That’s why you’ve got to decide first what it is that you want, and be totally clear on what that is. Write it down in detail. Only then will you figure out how to get to where you want to go.

One more thing: Once you begin your journey, take time every single day to revisit your goal.

Just like a builder continually consults the building plans, you should continually go over your goal so that your subconscious mind knows exactly what it should be doing to get you to where you want to go.

This will also help you avoid time wasting activities that you don’t need.

Advanced Tip: Measure what you treasure.

Whatever your goal might be, take daily measurements of how you’re doing.

For example, if your goal is to reach a certain income level, you’ll want to track your profits daily.

If your goal is to exercise and eat right, you’ll want to keep a journal of everything you eat and every exercise you perform.

Whatever your goal might be, measure what you treasure and you will get more of what it is that you want in life.

12 Keys to Creating Content Readers Share on Social Media

Before they share it, readers have to love your content. So how do you write the next viral blog post? I’ll show you…

12 Keys to Creating Content Readers Share on Social Media

Offer a simple, practical way of accomplishing a task. According to the New York Times, 94 percent of people share content because they believe it will be helpful to others. That’s why articles such as “10 Ways to Save Money” are popular.

Write “how to” posts. These kinds of posts are always popular and tend to stay evergreen for a long time. For example, few can resist, “How to Make the Best Chocolate Chip Cookies Ever.”

Give them what they want. Figure out what your readers want to learn and write about that.

Use the active voice as much as possible. Instead of writing, “Donna is loved by Riche,” write “Richie loves Donna.” It’s easier, faster and more interesting to read.

Use present tense as much as possible. Instead of writing, “Last week when we were going down the mountain…” Write, “Imagine this: We’re going down the mountain when a cougar leaps in front of our motorcycle…” It puts the reader right there in the scene with you and makes it more exciting to read.

Entertain the reader. If you can delight the reader, make your content irresistible and even bring humor to it, so much the better.

Be credible. If you can back up what you write, your readers will trust your content enough to share it.

Cut the fat. It’s not the length of your content that matters, it’s the conciseness. Tighten up your sentences, rewrite anything that confuses, eliminate words like “very” and “just” and basically tighten up your writing. Every word should count.

It’s not War and Peace. Use shorter lines instead of longer sentences whenever possible.

Engage the reader emotionally. It’s not just about the facts, it’s also about grabbing the reader by the emotions and not letting them go until the end.

Tell stories. If you can illustrate your point through a story, do it.

Never, ever be boring. Have someone read your content before you post it. Ask them to watch for any place where their mind starts to wander. These are the places you’ll need to work on, so you don’t lose your reader’s attention.

If you find yourself writing in a style your English professor would adore, try again. The best tip of all to getting your content shared is to write as though you’re talking to your best friend, sharing useful stuff s/he wants to know.

Quick $1,500 per Month Offline Case Study

Every now and then I like to show an offline method of making money. As a bonus, it gives you an “in” with local businesses by offering them a very low cost way to advertise.

Quick $1,500 per Month Offline Case Study

Once you’ve signed them up for this service, you can then offer other services, such as website development and SEO.

Here’s the case study in a nutshell:

While waiting in line to prepay for gas, this guy notices that no customer – including himself – remembers what their pump number is.

They all have to turn around, crane their necks and stare out the window to figure it out.

So this guy goes home and develops a map of the gas station layout on his laptop. He then goes back to the gas station and speaks to the owner.

He offers to make a professional looking, laminated version for the countertop so customers can point to where their car is.

And of course this map will include tasteful ads promoting local businesses.

The gas station owner has 4 stations in all. They agree to split profits 50/50 on the advertising.

Our guy gets advertisers for all 4 locations signed up within the week. 8 ads per map, 4 maps, $25 per ad per week, payable for a month at a time.

That’s $3,200 that he splits with the station owner.

And of course that’s $3,200 per month. Naturally he could do the same for other gas stations, as well as any other potential ad space.

And if you think about it – EVERYTHING is potential ad space.

Using this simple technique, you can make some quick cash and also get your foot in the door to provide many other online services for your new brick and mortar customers.

Stop the Babies Being Thrown in The River

There is a kind of cruel, ancient story that goes like this… A group of people are standing at a river bank and suddenly they hear the pained cries of a baby. Shocked by what they are hearing, they then see an infant floating in discomfort in the water.

Stop the Babies Being Thrown in The River

One person immediately dives in to rescue the child. But as the rescue is commencing, yet another baby comes floating down the river in the same way, and then another and another! People continue jumping in to save the babies and then see that one person has started to walk away from the group towards the bridge.

Angrily they shout at the person, “Where do you think you are going? Come here and help!”

The response was this: “I am. I’m going upstream to stop whoever’s throwing babies into the river!

The story is a mad one, but if we remove the content of the story and just focus on the metaphor, there is a massive lesson for us to learn both in business and in life.

When your online business is not working as well as you might hope and customers are not buying or your sales material isn’t converting – do not a/ blame them or b/ dive straight in and see the problem from the end.

You must go back to your strategy and check what is going on behind the scenes – what are you missing in the back-end that the front-end users are experiencing? It’s about focusing on the source of the problem and healing it, rather than trying to bail yourself out by adding more money or focus into something that is already flawed and not working. You need better foundations.

Imagine that the babies are your customers and each one is unhappy, there is no point in wasting your energy dealing with customers by trying to convince them that everything is fine and that they are wrong because your site/strategy (whatever) is perfect and other people have ‘said so’, instead go to the source – listen to them – why are people leaving? Why are the numbers decreasing? Why are people complaining? What can you do as a whole rather than trying to deal with the consequences?

Below are 3 overlooked things that I want you to focus on and see if there are any corrections to be made within your business that may be stopping your business from growing:

1. Are you using old strategies? Long form articles, chasing influencers and buying links are all old-school strategies that won’t grow your online business or presence as much as you think they might. It might have worked then, but you must move with whatever is working now.

2. Are you copying others or being authentic? We are told to model the already successful and yes, this is good. But not at the cost of who you are. People want an original, not a clone. If they want the person you are copying, they’ll go with them. You need to be you and don’t copy everything that the successful leaders are doing. What you want is to take what you need from others and design your own brand around it in a personal ‘you’ way.

3. Are you focused on building traffic? It doesn’t matter how good your website looks or how your funnels are set up… If you don’t have website traffic, you don’t have a business.

Current strategies that build traffic include interviews, podcasts, writing guest posts for large authority publications. You can always jazz up your systems if you have an audience, but it’s ineffective the other way around.

Ultimately, the problem unfortunately lies with you and how you are marketing, not the customers. If something isn’t going the way you want, don’t dive into the river to try and fix it, go to the bridge and see the root of the problem before moving on or throwing more money into an existing and floundering strategy.

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